In shiny objects marketing, labonte shows you how to turn your products and services into your customers irresistible shiny objects. Recently i started exploring ways to repurpose my written content in order to get it in front of as many people as possible. Williams professor of marketing in the hankamer school of business at baylor university in waco, texas. More seriously, these bright shiny objects will interrupt you and your business in many ways. In shiny objects, a cross between in praise of slowness and the tipping point, consumer behavior expert professor james a. Shiny objects goodreads share book recommendations. Well, maybe not perfect, but practice will make it better. Stop chasing shiny objects with your marketing youtube. From the beautiful collection of sterling silver jewelry to the hand made glass pendants and earrings, youre sure to find that perfect keepsake to treasure for yourself or to present as a special gift.
Comedian bill hicks thought anyone involved in marketing should just kill themselves. Michael purcell, senior vice president, product development, global cash card shiny objects marketing is a very simple and easytounderstand approach to attracting customers. And then there are the marketers and advertisers who have helped to swindle. Shiny objects is a superb explanation of how, why, and when americans became obsessed with consumption. Im gonna show you an amazing product that helps you go beyond these challenges bright shiny revenge.
Packed with information yet written in an entertaining style, the message of this book is both simple and compelling. I hope i did shed some light on the question at hand. If one of these objects catches your attention, determine if its a fit with your current business plan and then. The value is in what the shiny new thing enables, not the shiny new thing itself. You cant lead what you dont understand seven questions you must answer to stop wasting marketing money on fads, trends, and shiny objects this book pierces through the cloud of marketing confusion to help you make wise steps to achieve your goals. How do you get them to reach out and touch your product, grab it. Why we spend money we dont have in search of happiness we cant. Shiny objects could be a high school or college text, a book club choice, a sunday school lesson or just a spirituallytinged personal challenge for the overly materialistic. Shiny objects and millions of other books are available for amazon kindle. Sex and other shiny objects was a fun and sexy friends to lovers story that will have you laughing out loud and swooning at the same time. Labonte explains exactly what makes a shiny objectit grabs attention, drives curiosity, demands to be touched, and ultimately demands to be bought. Shiny objects marketing has given us a dramatic new insight into what our.
Roberts, professor of marketing at baylor, has studied consumerism in america and has revealed some of the secrets of marketers in his recent book shiny objects. An experienced senior executive in marketing and advertising, dave has worked both the client and advertising sides of the business for over 25 years. Yes, i have a few shiny objects that you can purchase to begin kicking off your new shiny object lemonade business in style. What are your strengths, weaknesses, opportunities, and threats in your marketing copy. For entrepreneurs, rather than literal shiny objects. For entrepreneurs, shining objects are not the literal shiny objects, but they are their changing goals, new business ventures, clients and strategies, etc. Entrepreneurs, shiny objects, and the internet money club. You are now the shiny object that everyone is talking about in a good way. It is always nice to keep abreast with the latest developments in your industry and keeping your business updated.
How cmos can avoid the bright shiny object syndrome inc. Once they get there and see what the object is, they immediately. Shiny object syndrome is a struggle that is here to stay in the year 2017. Roberts takes us on comprehensive tour through human greed, with particular attention to the american consumer culture. Williams professor of marketing at baylor university in waco, texas where he has been a faculty member since 1991. The marketing accelerator drew dinkelacker strategy. Stop listening to gurus who dont even practice what they preach. Its called shiny object syndrome because its the entrepreneurial equivalent of a small child chasing after shiny objects. More importantly, i believe i showed you how it pertains to the internet marketing world and how it can stop you from succeeding. David a labonte shiny objects marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object.
My son, an f16 instructor teaching top gun techniques, often said to me, shiny object, mother, as i veered off on yet another project. She sold her mortgage company, real estate company and appraisal firm a serial entrepreneur and realized the need for online training for loan originators, managers and mortgage company owners. Check it out and let me know what you think in the comments. Executives are messing up the basics while being distracted by shiny objects like big data and ai. What is shiny object syndrome and how it poisons our attitude nowadays.
Products may look great during a demo, have charming salespeople or lots of buzz, and the price may sound too good to pass up. Its been one of those bright shiny objects that keeps catching my attention. Robertss inquiry provides ample psychological and historical insights, but the books most valuable and unique feature is the quizzes included. Read unlimited books and audiobooks on the web, ipad, iphone and android. How to not become the latest shiny object on the shelf. In the last sections of shiny objects, he covers 25 tweaks to financial tranquility, some suggestion for behavioral training for consumers, and the. Blakelys characters have set out to prove or debunk once and for all the myths associated with those sexy, passionate scenes set in romance novels. Shiny object syndrome can cripple your book marketing efforts. Too much of a good thing his second book follows closely on the heels of his highly successful first book, shiny objects harper collins, he is currently the ben h. Every time we watch tv or turn on a radio were exposed to marketing messages. Only in the second half of the book do i dive into how to do marketing correctly how marketing is easy.
In the network marketing, homebased business and make money online industries, we have a huge problem that i call the shiny object syndrome this is when people switch from companytocompany or opportunitytoopportunity every three to six months or less because they arent getting the results they desire in their current business. Something as simple as a reflection in your peripheral vision may easily distract your attention. Roberts takes us on a tour of americas obsession with consumerismpointing out its symptoms, diagnosing specific problems, and offering a series of groundbreaking solutions roberts gives practical advice for how to correct the materialistic trends in. Simple, easy marketing to be the shiny object that everyone wants. He is somewhat of an anomaly among marketing scholars, in that his research is largely focused on the dark side of consumerism and marketing. Why we spend money we dont have in search of happiness we cant buy. Throughout the year lots of new stuff pops up, new social media sites, new places for authors to promote and if youre anything like me its often hard to resist these shiny new opportunities. Last year, a marketing friend was asked, whats your snapchat strategy. Shiny objects may be business objectives, marketing strategies, clients or even other business ventures.
I have a whole room full of toys that the girls used to play with when they were shiny objects. Roberts, author of shiny objects, on tour november 2011. Roberts timely book remind us that it will be all too easy to get back on the treadmill once the economy returns to health. Youll soon discover why shiny objects is a favorite destination of locals and visitors alike. I look for clarity, messaging, user experience, authority, images, headlines, sowhat factor, and for your competitive advantages. Learn how to evaluate each shiny object so you stay on track and reach your goals.
Michael purcell, senior vice president, product development. The book stressed the need to focus on marketing, and that led me to the. While the recent economic downturn has sobered many consumers, the lessons in dr. David a labonte what will stop your customers dead in their tracks to take notice of your product. There are those that will shelve jim roberts new book shiny objects next to levitt and dubners freakonomics or malcolm gladwells tipping point, and they wouldnt be wrong roberts is also contributing to a growing number of books being published these days that are looking around at the state of things in america and asking what the heck is going on here. Dave is the author of shiny objects marketing, published by wiley and sons. Marlene was working at peak efficiency when opening up her email became the shiny object to her day. His experience includes health care, retail, packaged goods, hospitality and high tech. Shiny objects by james roberts examines why do we spend money on happiness we cant afford. An eleven step program to cure shiny object syndrome nten. Now when i delete the emails ill think of them as shiny objects knowing that they dont pass your three question test.
This book is both entertaining and thoughtprovoking as it forces the reader to confront his or her own views and values. One of the reasons why digital marketers are so prone to shiny object. Content creation is an ongoing task when maintaining and marketing an online business. Todays video shows you how to beat shiny object syndrome by implementing 9 practical steps you can take immediately. Im small business stacey on a mission to save small business one marketing plan at a time. The shiny objects that we come across are only worthwhile in terms of whether and how they enable us to reach those business goals. Discover delightful childrens books with prime book box, a subscription that. Too many times, brands chase shiny objects in their marketing plans rather than applying a real strategy. Sex and other shiny objects boyfriend material book 2. Home articles an eleven step program to cure shiny object syndrome. Karen deis karen deis was in the mortgage business for 28 years. On the next page after you make your purchase, you will be presented with a dozen of my bestselling courses in the list building, product creation, and email marketing niches. Shiny object syndrome objectivius shinium syndromus is defined as the attraction to objects that exhibit a glassy, polished, gleaming or otherwise shiny appearance. The book begins with a takedown of all the bs that is out there in the marketing space all the shiny objects that people get distracted with.
Roberts is a leading researcher on consumer behavior and the ben h. While bright shiny objects can be fun, they are also distracting. Shiny objects should be a must read for anyone caught up in the neverending treadmill of overconsumption. Unfortunately, all the technology that glitters is not gold, and its painfully easy to fall for the lure of shiny objects. Even worsethe ground is littered with fruit that needs to be harvested before it rots. This is not only distracting and silly, but its also very harmful to your brand. This isnt so much a book marketing action item as it is a nonaction. Shiny objects marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object. Before launching into a new online marketing tactic, figure out if its the right strategy for you. The thing with shiny objects is that they lose their shine and likely need to be dusted off at some point. Labonte explains exactly what makes a shiny objecta it grabs attention, drives curiosity, demands to be touched, and ultimately demands to be bought. In shiny objects, a cross between in praise of slowness and the tippi. Stop making excuses that you dont know how to do marketing, or dont have time to do marketing. Shiny objects, a new the paradox of choice for the modern reader, is more than a critique of capitalismits also an exploration into how we can live happier.
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